Wayward Daughter designs

If you don't know already, my fiance Cait runs Wayward Daughter, a personal style blog and more recently online shop where she sells individually crafted dresses and collars. So this was an opportunity to work on a personal design project close to both our hearts, and move WD out of from screen and onto paper.

You'd think being so close to your 'client' would make the whole process easier. On the contrary. When you know each other too well and aren't afraid to let rip… it starts to get quite awkward. But countless lovers tifs (or artists disagreements as I'd like to think of them) later we had the basis of swing tags, stickers and labels, and produced for practically nothing each time. For the next batch perhaps I'll insist some professional print services, but like any startup knows, cashflow is tight, anything we could do ourselves is a bonus.

I redrew the heaviest letters of Bullion WF from Wild West Press, and ordered two rubber stamps from an online shop. The newly crafted clean letters were then ready to be naturally distressed again under the beautiful uncertainty of hand stamping. Cranes Crest 100% cotton from GF Smith is a subtle off white stock, and softer than paper made from trees. Meaning even at 600gsm cutting with a scalpel is like a hot knife through butter.

We looped with black ribbon and finished off with a special black safety pin sourced online. For the label inside the dresses, we simply re-used the stamp for the reverse of the swing tags (half masked out with tape), and a Dylon fabric marker. A hot iron and you've got a washable label. I'm working on a third stamp for the inside tag whilst writing this.

Lastly dresses were wrapped in tissue paper and sealed with a circular sticker from the very cheap and brilliant Moo.com. All in all a small but ultimately rewarding project.





You can see some of my favourite pictures we've taken in the last year over in my portfolio page.